In Seoul, South Korea, Homeplus (big, discount chain store) has opened a store with no products. Just pictures of products. So you go into the store, take "pictures" of the products with your (smart)phone, pay for it with your (smart)phone, and the items are delivered to you. Of course, there is a specific app that you must have to accomplish this feat and get this, it is available on android first and then iPhone months later.
Now this kinda, sorta, fake store seems really innovative. Alright, I admit it; this concept is innovative, but OH. MY. GOODNESS. Do you know how much stuff and junk and trinkets and cleaning supplies and makeup and tchotchkes and toiletries I would buy if it was merely a list on my phone? Gasp!!! I might have to go work for Homeplus to pay my plus-size bill. Sorry, just couldn't resist that bad pun. See how that works...giving in to impulses and all. Oh, the horror.
Reminds me in part of the fabulous cartoon, "Big Box Mart" from the folks over at Jib Jab. It is not a complete and direct parallel to the Homestore concept, but the notion that people easily and readily overspend when variety meets convenience is certainly the same. Also, it's not one of their newer ones, but it is funny, super cute, and remains relevant. Therein, of course, lies its brilliance. Homeplus-scanning-virtual-store...brilliant? For whom? I guess we'll see. For now, enjoy the show.
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7 comments:
Yes, I am with you--the concept is innovative, but I see customers spending less.
I also see families spending less; as we will be buying less of those little interesting doo-dads that kids always seem to grab and place in the shopping caart.
I love this idea! No more lugging bags of groceries home!
That is wild! I would love to see this in real life !
Have a pretty day!
Kristin
Oh my. Dangerous for me. Can you imagine the damage that could be done in the grocery store!!??!! XOXO
This is AWESOME! I bet there are feature where you can save favorites to a list so you don't have to go back to the store or just shop from the phone too.
I love my Droid phone I would do this in a heart beat. Now I just need to get someone to be at my house to receive the groceries!
How interesting, I would think if you took the time to go to a store, you might as well pick up what you want.
Reminds me of Service Merchandise...just go pick it out and wait for it to come out on the conveyor. As a child, I LOVED watching the conveyor! ;)
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